Oli Hannaford – Clarity – LV Premier
Hailing from London Oli Hannaford has quickly become one of the hottest names in the UK’s Electro Soul scene. His brand new track Clarity is a real tour-de-force of a single taken from his upcoming EP on French label Splinter.
The vocal is beautifully nuanced, it’s laced with a yearning heartfelt soul. The backing track too is perfectly executed, the bassline is powerful but never overpowering. Everything is beautifully balanced to allow the vocal to shine through.
Excellent single. Check out the full press release and social links below.
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OLI HANNAFORD – CLARITY
Released September 28th on SPLINTER
“I’m standing right in front of you,
So tell me what you want to do, now.”
Having soundtracked the end of a relationship with his recent single ‘Considering Both Sides’, 22-year-old producer, singer, songwriter & multi-instrumentalist Oli Hannaford returns with ‘Clarity’, the second single to be taken from his upcoming EP for Parisian label Splinter. Having quickly established himself as an exciting new figure within the UK’s burgeoning Electro-Soul scene, ‘Clarity’ looks set to further cement Oli’s reputation as a both a singer and songwriter to watch out for.
“For me ‘Clarity’ is an essential part of the story I wanted to tell with this EP,” explains Oli. “It’s the moment where you both know that something’s gone wrong but at the same time you’re unsure how bad the situation actually is. You go with it, but at the same time you’re searching for clarity.”
“That sense of things not being quite what they seem is something I wanted to recreate musically too, so ‘Clarity’ draws on the positives and the faux-bliss of that period. As, for all its many faults and placebo or not, pseudo-happiness is still a sort of happiness. So I’ve tried to reflect that juxtaposition with the production and create a musically pleasant setting for what are actually relatively troubled lyrics.”
It’s a contrast that works well, the gentle piano that unfolds over smooth synth pads lures you in, whilst the slight crack in Oli’s vocals betrays the song’s real essence as he repeatedly asks his partner for ‘Clarity’. The result is a song that is both emotionally complex and full of nuance and further develops the narrative behind his upcoming EP.
Whilst still just starting out on his career Oli has already found himself tipped by the likes of Clash, Tsugi, Dancing Astronaut, BBC Introducing, BBC Radio 2 and 6 Music earning comparisons to established artists such as The xx, Hot Chip and James Blake, with lots more to come from this talented 22 year old expect to be hearing a lot more from and about him in the months and years to come.